An explanation of the thinking that induced Celanese Corporation of America to come to Canada as an industrial citizen. The belief that Canada is destined to become a very great industrial nation. Basic business philosophies and policies of the Celanese Corporation. Some details of the operations of the Celanese Corporation in Canada. The Columbia Cellulose Company in Prince Rupert since 1949 and the Canadian Chemical Company in Edmonton: two companies that are a logical development of the experience of Celanese Corporation of America in planned integration. The history and origins of the Celanese Corporation in the United States. An intensive research programme initiated in 1928 to seek a plentiful and economical supply of acetate acid and other chemicals. The successful commercial production of these industrial chemicals. Expansion of the company. Developing additional supplies of cellulose. The Canadian Chemical Company's production of acetate and other chemicals logically leading to the production of plastics, film, wrapping materials, and similar products. The production of chemical fibers other than cellulosics. Research in the newer types of chemical fibers. The inability to develop markets alone. Preserving the Canadian character of affiliates, building with Canadian-made machinery and materials, and staffing almost completely with Canadian personnel. The desire for joint ownership with local citizens. Public ownership. Affiliated companies in Mexico, Colombia and Venezuela. Developing local markets to improve domestic economies. Making efficient use of dormant or unused natural resources for vigorous industrial growth. A modern concept of industrialism. Pioneer development in Canada following a different course than that in the United States. Demand and supply. A free economy. The alternative of the effect of socialist governments to dictate production and consumption of nearly everything. Economic theory and speculation. The importance of markets as well as raw materials. A policy of establishing a group of affiliated companies jointly owned with local capital in countries where the political and economic climate is favorable to industrial growth. Diversification of products and markets. Combining abundant natural resources and their natural markets in all parts of the world. A unified management contributing to all the component companies relative stability of earnings and employment. Why Canada should attract a flow of international venture capital at present. Canada's growth and trade undergoing a gradual reorientation. Growth in Canada partly due to the close proximity of the United States. A close co-ordination between the Canadian and American business communities inevitable and desirable. Canada presenting an unparalleled opportunity for growth.
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