Williams, Penny and Co-panelists Ken Wyman, and Susan Murray
The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.
To begin, an introduction by the speaker of the two experts she brought with her. An explanation of an expert. Some characteristics to look for: how to choose our expert. Responsibilities of the expert. Next, an address by Ken Wyman. A fund-raising consultant sharing some "tricks of the trade." Motivations, appeals, the use of celebrities, hot topics, tragetting what you care about. How to cope with the tricks. Considering your priorities. Enlightened self-interest. Setting aside a donations budget. Giving "in kind." Investigating charities. The power of your gift.
A brief response by Penny Williams, then an address by Susan Murray. How expertly the experts are used. Forces in society: just who is the government? Which experts the government listens to, with examples as to who and how they hire. Future trends: which consultants will the government need? The successful decision-maker as the ultimate expert.