Why the book "In Search of Excellence," and the speaker's book "The IBM Way" are and will be successful. The nature of change, and how different people approach change. A detailed discussion and exploration of management and changes in management approaches, success and failure, and effects on productivity. The discussion is interspersed with many anecdotal and illustrative examples of building the potential of individuals resulting in more successful corporations and organizations. Some remarks on, and a detailed discussion of, leadership. Living in an exciting world. Making things come alive by deciding we are difference-makers.