The Body Shop: how it came to be, and the underlying philosophy that drives its development. The success of the Body Shop. The nature of the products. Empowering employees. How franchises are selected. Trading honourably. The ability to communicate the philosophy of the Body Shop and its products. Community action decided by each franchise. Campaigns over the last 7 years with various organizations including Greenpeace, Friends of the Earth, Survival International and Cultural Survival. The attempt at consciousness-raising. Activism. The Body Shop as an experiment founded on principles. A different way to run a business.
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