EST. 1903 - Presenting global influential leaders from business, labour, education & government through events
Zetsche, Dr. Dieter
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The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.
Reference to Diana Krall and Celine Dion as representatives of the Chrysler brand. The need for passion in the auto industry, with an explanation and illustration. This year's auto show - the attention grabbers. Unveiling the Tomahawk and what it symbolizes. Getting their mojo back. The Chrysler PT Cruiser. The Crossfire launch. Science needed as well as passion. A discussion of four issues in the auto industry: quality, sport-utilities, the environment and sustaining the industry. Corporate responsibility. Canadian employment. The Canadian Automotive Partnership Council. DiamlerChrysler here for the long term.