Vladimir Putin

Mulcahy, Anne M.

The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.

A thank you to Xerox customers in the audience, and to Canada as a good neighbour. Xerox in Canada. The customer connection. Some personal history. A brief overview of the situation Xerox found itself in back in 2000. Focusing on existing customers. How Xerox is keeping those customers and attracting new ones. Some strategies, and a brief discussion of each: Listen; Invest; Align; Deliver Value; Serve. Increasing competition and escalating expectations. Developing a passion about customers.

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