Vladimir Putin

Graham, John

The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.

The importance and value of reputation. Some reputation lessons learned over the past 30 years by the speaker in working with some of North America's largest companies. Pointing out that these are lessons that apply to any company or any organization regardless of size. How the chief executive officer is really the chief reputation officer of any well-run company. Some basics. Shaping and continually working to maintain a reputation. Responding of crises. Results as the first pillar of a sound corporate reputation and what this really means. How vision is the hallmark of any good leader. Corproate values and the culture it takes to sustain them. Building a reputation in the CEO's office. CEOs today. Some illustrative examples. Some tangible stpes any organization msut take to solidly establish a strong reputation. Fleishman-Hillard's READ program. Some personal recollections. .

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