EST. 1903 - Presenting global influential leaders from business, labour, education & government through events
Holden-Brown, Sir Derrick
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The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.
A brief personal background of the speaker's involvement with Canada. Finding new areas of growth by focussing on global markets for investors. The example of McDonald's Restaurants and their business strategy of going into partnership with local entrepreneurs. Another example in Pepsi-Cola. Motivations for expanding into the international market. The increased ease of access to world markets. Improved global telecommunications. Impact of these development on the economy. The success of the speaker's company, with details of the company's philosophies and strategies. How Canada can take advantage of these new markets.