Metcalf, George C.
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A joint meeting of The Empire Club of Canada and The Toronto Board of Trade.
First, a reading of a letter from the Prime Minister of Canada, Lester B. Pearson, to Mr. Metcalf containing a message to the audience asking business men to "study ways and means of establishing centennial projects and of stimulating Canadians about the future of their country." Then, a review of Canada's blessings and its advancements over the last 100 years. A discussion of the upcoming Centennial Year. Some activities already planned. The act of Parliament which gives the National Centennial Administration the authority to "enter into cost sharing programmes with the provincial governments, and also to embark on projects of its own." Dollars committed. How Centennial Business is Your Business (the concern of the members of the audience and all Canadians). The role of business and industry. How Centennial projects can be successfully sponsored and undertaken by individual firms, with some suggestions and examples. Thinking big, planning big: "Trade follows the tourist."