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An analysis of how Canada can succeed in the "tough competitive markets of the '90s … by adopting a culture of the highest quality." The analysis continues with a discussion of various issues, including the following. The setting of the international markets. The Free Trade Agreement with the United States. The economic unification of Europe in 1992. The opening of Eastern Europe to western products and investment. Computers and telecommunications networks shrinking the world. The impact of globalization on corporations. Being a winner in the global race. The key to success: Quality. Four pillars that support the building of a Quality environment, with a discussion of each using Northern Telecom as an example: Quality means Innovation; Quality means People; Quality means Details; Quality is a total way of thinking. Summary remarks with the Northern Telecom credo: Quality means Business.