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A discussion of Canada's ability to reap the full benefits from advances in science and technology, and what is necessary for us to reach this goal. The need to adopt new attitudes towards science, technology and technological progress; for a concerted effort that transcends our industries and public institutions. A detailed discussion of this theme continues under the headings "The Rate of Diffusion of Technological Innovation Must Be Increased;" "The Quality of Education;" and "Universities Have a Crucial Role to Play." The need to create favourable conditions and a social infrastructure which supports our ability to innovate. Comparing our efforts with other nations. The importance of a development of a technological culture. Encouraging last remarks to the challenge and priorities ahead.