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The purpose of the address to expose the audience to what some have called the "other Canada," and the programmes that have been devised in order to bridge the gulf between these two Canadas. A brief description of the two Canadas; one affluent, one inhabited by people trapped in poverty, many living in rural areas. The speaker's responsibilities as Minister responsible for Forestry and Rural Development. The ARDA Act, passed in 1961, a joint Federal and Provincial programme providing a broad mandate to attack the rural problem. A description of ARDA and its activities. A number of studies commissioned by ARDA to define the problem and to suggest possible solutions. Some examples of these studies. The need for a better understanding of what is involved in living in poverty. Illustrating the findings of a report commissioned by ARDA to the Canadian Welfare Council through seven case histories in various provinces. The new Rural Development Agreement which will provide a number of programme approaches to offer new opportunities and new freedom of choice for many of these people. Some specific examples, with descriptions, include: Comprehensive Regional Programmes; Land Use Adjustment and Farm Consolidation; Rural Manpower Programme; Resources Development in Low Income Areas. Reasons for this poverty. Giving people the opportunity to move out of poverty. Turning the two Canadas into one.