Cyr, J.V. Raymond
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The significance of current socio-economic changes in Canada, against the background of changes that are affecting the speaker's industry. Concern with the "increasing degree to which we, as a nation, have become dependent on the services sector of our economy," with examples and remarks as to the significance of this observation. Problems with this being so. Examples of fields in which Canada is an international competitor, such as telecommunications. What Canada needs in order to compete for exports in this field. The reality that Canada will have to fight for global markets if it is to sustain current living standards. The need for a global marketing strategy. An examination and review of Northern Telecom and its major subsidiaries in terms of how it is coping with the move to a global marketplace. An illustration of how companies in Canada can and must compete globally.