The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.
The 1984 challenge, by Dell, to the traditional distribution model by selling computers directly to the end users. An exploration of what is the right business model for survival and for prosperity in an era of recession and price wars. Challenges for the computer industry over the past 18 months. Characteristics of those companies that will survive. The concept of an egoless corporation that responds to what the customer wants. How the egoless corporation is built: principles and profile. Dell's innovations; what they offered the customer. Listening to the customer. Responding to the customer. Being accountable. The speaker's vision for the egoless corporation of the 1990s.