Sorrell, Sir Martin
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Challenges facing clients. Some background on WPP first. Some forecasts. Underlying trends in the long term for the advertising and marketing services business. Three important things about WPP. Some objectives. Some comments on the short term. The more attractive picture f the long term. Americanization vs. Globalization - a brief discussion. A discussion of the role of the Web. Disintermediation in the industry and what it means. The importance