McCain, Michael H.
The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.
The love of food. A passion for the food industry. The Canadian agribusiness industry. Challenges to be faced. Opportunities within our reach. Canada's Leading Industry - a description of the agribusiness in Canada. Consumers Want Confidence - a look at what consumers want and how the food industry can meet these tall orders. Concern over food sources. Effects of consumer perception. Canada is Well-Positioned - to turn what might be seen as a challenge for the industry into what could become our most signficant edge in meeting the demads of a growth sector. How Canada is well ahead of the pack. Maple Leaf Foods. New product efforts. A foundation of food-safety assurance. A Better Food-Supply Chain. Food source tracking and what that means. Vertical co-ordination business model for managing food production. Broadening testing. Using technology. Government and Industry Have a Role Together. Some global challenges, with examples. Challenges as market realities. The federal government's Agricultural Policy Framework. Recognizing the need for sustainable development, innnovation, and building a consistent Canadian brand that will define our products worldwide. The "Made in Canada" Brand.