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A topic that impacts every business. The new battlefield - shaped by the Internet and its increasingly vital role in all aspects of business and personal life. The bad news. Damage incurred by businesses and customers and its impact on the issue of trust. Some facts from a recent study. The good news. Forces being brought to bear in the battle. Fighting on behalf of customers. Tools being used in that battle. The speaker's role as Chief Privacy Strategist. An outline of the speaker's hope for his presentation. Discussion followed under these headings: The Changing Landscape; The Increasing Threat; The Internet Battlefield; What is the Impact of All This?; Solutions Will Take Time; Public/Private Partnerships - Building a Framework for Safety; A Comprehensive Legislative Approach;