Cheesbrough, Gordon F.
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Managing change. The speaker's decision to make the move to Altamira. Changes in the entire investment management industry. Transforming an entrepreneurial company from its original ownership structure into a team-based corporate structure without diminishing the unique qualities and spirit that drove Altamira's past success. How this was done. Pluses and minuses of Altamira. Revamping the organisational structure. Example of the need for reform. Equity Fund results. A more detailed examination of what Altamira did in the first six months to begin turning the company around. Then a phased programme of new product launches, strategic acquisitions and marketing the new direction. The e-business Fund. The ad campaign. Lessons learned. The very different company that is Altamira today.