EST. 1903 - Presenting global influential leaders from business, labour, education & government through events
Listen to Podcast
Watch Live Webcast
The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.
The rapid pace of change and coping with it, both for people and corporations. Effective communications as the key to dealing successfully with change. Developing an effective communications programme, based on three premises: management must take maximum advantage of emerging technologies; companies must better define their target audiences and the message they want to get across; managers must better develop their personal communications capabilities. A discussion of each of these three, with a focus on the first. Some basic truths involved in this "technological advantage." How the speaker's own company is using technology to aid the communications process. The potential and possibilities of the Internet: a hypothetical example. Understanding how to use technological advantage, message advantage and personal advantage in developing effective communications programmes are in the best position to benefit from change.