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The rapid pace of change and coping with it, both for people and corporations. Effective communications as the key to dealing successfully with change. Developing an effective communications programme, based on three premises: management must take maximum advantage of emerging technologies; companies must better define their target audiences and the message they want to get across; managers must better develop their personal communications capabilities. A discussion of each of these three, with a focus on the first. Some basic truths involved in this "technological advantage." How the speaker's own company is using technology to aid the communications process. The potential and possibilities of the Internet: a hypothetical example. Understanding how to use technological advantage, message advantage and personal advantage in developing effective communications programmes are in the best position to benefit from change.