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The French paradox. Welcoming foreign direct investments. Some facts and figures. France on the move and what that means, particularly in terms of economics. A major relaxation of the 35-hour work week. Legal restrictions on collective dismissals. France's R&D tax system. Sectors in common between France and Ontario. Ways in which France means business. Sectors of French excellence. Killing five myths to change the reputation of France in terms of being a business-minded country. Concluding remarks.