Cleghorn, John E.
The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.
The need for Canada to restore a tradition of good quality service. Consequences of not doing so. The serious challenges from imports in both goods and services. Winners must offer the best value for money. Making the words "Canadian business" synonymous with "top quality." Some good Canadian examples including Roots and the Four Seasons hotel group. The importance of focusing on the human or intangible aspects rather than on the numbers. A list of what offering high quality service means. Involving people at every level of an organization. Eliminating procedure barriers. Taking advantage of the opportunities offered through the liberalization of trade. Canada's ability to compete.