Vladimir Putin

Cranston, Lynda

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The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.

This speech is organized under several headings: Introduction; A Legacy from Misfortune; Safety and Managing Risk; Trust Remains Key; Donations: Cornerstone of the System; More change to Come; Conclusion. Issues and topics discussed included the following. Challenges being faced at Canadian Blood Services, created as a result of the crisis of confidence in the blood supply of the 1980s and 90s. Learning from the mistakes of the past. Restoring the trust and confidence of Canadians in their blood system. The establishment of the CBS. Some of the challenges facing the CBS Board of Directors and management one year ago. The initial three-phase Change Management Plan. The development of CBS Mission and Vision statements; Value statements; CBS Ethical Code of Conduct; and the Strategic Direction for the organisation. Key contingency plans being developed. Challenges remaining highly charged and often volatile public issues. Safety as the "prime directive." Testing requirements extended. Being encouraged by recent public opinion research. The mistaken belief that not all donated blood is tested. The importance of donorship. Attracting new generations of blood donors. The theme of the campaign. Fundamental changes to the organisation. Commitments for the future. Progress over the past year.