The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.
The "value promise" that media companies make to their consumers, to their advertising clients, and to their shareholders. Astral Media's financial performance and how it drives the value of its stock. Reflecting Canadian values to audiences. Establishing the reputation of a company. Two other facets of value that are critical to underpinning the company's financial performance and the media industry in general. Details of the speaker's company and how it plays an important role in generating our sense of national identity. Key trends in the personal values of Canadians, with discussion of each. A third facet of value about "intangible corporate values," with explanation. Astralness and the four corporate values on which it is based.