The speeches are free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.
The successes of Linamar Corporation. How the company has evolved and rebranded to better reflect who they are today and what their capabilities are. Some history of the Linamar Corporation. Some facts and figures from today. What a brand is and how it works. Why Linamar looked at rebranding. Stories and examples of elements of Linamar's success. Some details of the rebranding exercise. Living the tag line. A new image and what it means. The presentation ended with a video.